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~person:"Akarte, Milind M."
~person:"Goldsmith, Ronald E."
~subject:"Marktsegmentierung"
~subject:"Produktentwicklung"
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Marktsegmentierung
Produktentwicklung
Market segmentation
3
Target group
3
Zielgruppe
3
Beziehungsmarketing
1
Consumer behaviour
1
Customer segmentation
1
Customer worth
1
Konsumentenverhalten
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New product development
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Personality psychology
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Persönlichkeitspsychologie
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Product configuration
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Product design
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Product differentiation
1
Produktdifferenzierung
1
Produktgestaltung
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Relationship marketing
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Akarte, Milind M.
Goldsmith, Ronald E.
Herstatt, Cornelius
8
Derval, Diana
4
Kohlbacher, Florian
4
Schertler, Walter
4
Duttenhöfer, Stephan
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Abu-Assab, Samah
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Albers, Sönke
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Gold, Stefan
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Benchmarking : an international journal ; BIJ
1
Journal of consumer behaviour : an international research review
1
Strategic marketing in tourism services
1
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ECONIS (ZBW)
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1
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
2
Target marketing and its application to tourism
Tsiotsou, Rodoula H.
;
Goldsmith, Ronald E.
- In:
Strategic marketing in tourism services
,
(pp. 3-15)
.
2012
Persistent link: https://www.econbiz.de/10009581868
Saved in:
3
Market mavenism and consumer self-confidence
Clark, Ronald A.
;
Goldsmith, Ronald E.
;
Goldsmith, …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10003740936
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