Target marketing and its application to tourism
Year of publication: |
2012
|
---|---|
Authors: | Tsiotsou, Rodoula H. ; Goldsmith, Ronald E. |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 3-15
|
Subject: | Tourismusmarketing | Tourism marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Welt | World |
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