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~person:"Akbar, Muhammad Imad Ud Din"
~person:"Amnuay Saengnoree"
~person:"Tanford, Sarah"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Markenführung"
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Brand image
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Beziehungsmarketing
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Relationship marketing
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Brand loyalty
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Akbar, Muhammad Imad Ud Din
Amnuay Saengnoree
Tanford, Sarah
Bagozzi, Richard P.
2
Baloglu, Seyhmus
2
Bergami, Massimo
2
Bilgihan, Anil
2
Chahal, Hardeep
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Enkawa, Takao
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International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of services and operations management
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
3
A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew
;
Amnuay Saengnoree
- In:
International journal of services and operations management
29
(
2018
)
4
,
pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
Saved in:
4
Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah
;
Shoemaker, Stowe
;
Dinca, Alexandra
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195
Saved in:
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