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~person:"Akhtar, Nadeem"
~person:"Marino, Vittoria"
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Akhtar, Nadeem
Marino, Vittoria
Hart, Oliver D.
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Critical perspectives on international business
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Brand activism : a literature review and future research agenda
Cammarota, Antonella
;
D’Arco, Mario
;
Marino, Vittoria
; …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1669-1691
Persistent link: https://www.econbiz.de/10014335586
Saved in:
2
Stop business with Russia! : exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Italian journal of marketing : ITJM
2024
(
2024
)
1
,
pp. 55-76
Persistent link: https://www.econbiz.de/10014512445
Saved in:
3
Critical perspective on consumer animosity amid Russia-Ukraine war
Akhtar, Nadeem
;
Khan, Huda
;
Siddiqi, Umar Iqbal
;
Islam, …
- In:
Critical perspectives on international business
20
(
2024
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10014500217
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