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~person:"Akram, Umair"
~source:"econis"
~subject:"Advertising effects"
~subject:"E-commerce"
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Advertising effects
E-commerce
Viral marketing
8
Virales Marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Social Web
6
Social web
6
China
5
Internet marketing
5
Online-Marketing
5
eWOM
3
Electronic Commerce
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Innovation adoption
2
Innovationsakzeptanz
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Online purchase intention
2
Online retailing
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Online-Handel
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Social Media
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electronic word-of-mouth
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social media
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Affective attitude
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Altruism
1
Altruismus
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Confidence
1
Consumer Socialization
1
Consumer behavior
1
Consumers' attitude
1
Coping theory
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Customer engagement
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Data Mining
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Data mining
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Distributive Fairness
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Distributive justice
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EWOM
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EWOM intention
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Egoism
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Electronic Word of Mouth Communication
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Electronic Word-of-Mouth (eWOM)
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Electronic commerce
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Akram, Umair
Duan, Wenjing
7
Fossen, Beth L.
4
Law, Chun Hung Roberts
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Usman, Osly
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Zhou, Wenqi
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Cui, Geng
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Esmaeilpour, Majid
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Furner, Christopher P.
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Gu, Bin
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Hosanagar, Kartik
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Hu, Nan
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Huh, Jisu
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King, Karen Whitehill
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Lambrecht, Anja
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Lobel Trong Thuy Tran
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Mariani, Marcello M.
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Mayzlin, Dina
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Peng, Ling
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Phua, Joe
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Pinho, José Carlos
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Septianto, Felix
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Shareef, Mahmud Akhter
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Song, Reo
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Tan, Yong
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Whinston, Andrew B.
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Bilal, Muhammad
;
Akram, Umair
;
Rasool, Hassan
;
Yang, Xiaoyan
- In:
International journal of quality and service sciences
14
(
2022
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10013330609
Saved in:
2
Understanding the effects of internet usage behavior on eWOM
Bilal, Muhammad
;
Zeng, Jianqiu
;
Akram, Umair
;
Tanveer, Yasir
- In:
International journal of information systems in the …
12
(
2020
)
3
,
pp. 93-113
Persistent link: https://www.econbiz.de/10012294090
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