Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China
Muhammad Bilal, Umair Akram, Hassan Rasool, Xiaoyan Yang and Yasir Tanveer
| Year of publication: |
2022
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|---|---|
| Authors: | Bilal, Muhammad ; Akram, Umair ; Rasool, Hassan ; Yang, Xiaoyan ; Tanveer, Yasir |
| Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 14.2022, 2, p. 180-196
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| Subject: | Affective attitude | Consumer behavior | Consumers' attitude | Electronic commerce | EWOM intention | Guanxi elements | Marketing | Online purchase intention | Social commerce | Social support | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Electronic Commerce | E-commerce | China | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJQSS-01-2021-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013330609