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~person:"Akter, Shahriar"
~person:"Gleaves, Robin"
~person:"Hammerschmidt, Maik"
~person:"Kleinaltenkamp, Michael"
~subject:"Analytics-driven value creation"
~subject:"Marketingmanagement"
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Analytics-driven value creation
Marketingmanagement
Kundenwert
31
Customer value
30
Beziehungsmarketing
13
Relationship marketing
13
Betriebliche Wertschöpfung
9
Theorie
9
Theory
9
Value creation
9
Marketing management
8
Consumer behaviour
6
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6
Lieferantenmanagement
6
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6
Deutschland
5
Germany
5
B-to-B-Marketing
4
Business-to-business marketing
4
Customer Value
4
Value in use
4
Automotive market
3
Customer satisfaction
3
Customer success management
3
Data Envelopment Analysis (DEA)
3
Erfolgsfaktor
3
Kfz-Markt
3
Kundenzufriedenheit
3
Lebenszyklus
3
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3
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3
Marketing
3
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3
Service-Dominant Logic
3
Service-dominant logic
3
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3
Accounting
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2
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Akter, Shahriar
Gleaves, Robin
Hammerschmidt, Maik
Kleinaltenkamp, Michael
Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Eurich, Andreas
2
Frambach, Ruud T.
2
Gama, António Pimenta da
2
Haas, Alexander
2
Hanssens, Dominique M.
2
Kim, Sang Jin
2
Kitshoff, Jan
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Neslin, Scott A.
2
O'Cass, Aron
2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
8
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8
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
5
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
6
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
7
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
8
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
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