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~person:"Al Shurideh, Muhammad"
~person:"Bodkin, Charles D."
~subject:"Markenführung"
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Markenführung
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Al Shurideh, Muhammad
Bodkin, Charles D.
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ECONIS (ZBW)
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The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
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2
Community in context : comparing brand communities and retail store communities
Peters, Cara
;
Bodkin, Charles D.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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