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~person:"Al-Kwifi, Sam O."
~person:"Chen, Jiawei"
~person:"Mortimer, Julie Holland"
~person:"Siciliani, Paolo"
~subject:"Switching costs"
~type_genre:"Aufsatz in Zeitschrift"
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Switching costs
Switching behaviour
7
Wechselverhalten
7
Theorie
3
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1995-2008
2
B-to-B-Marketing
2
Brand management
2
Business-to-business marketing
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Consumer behaviour
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Markenführung
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1998-2002
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Brand
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Brand loyalty
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Brand switching
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Business network
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Al-Kwifi, Sam O.
Chen, Jiawei
Mortimer, Julie Holland
Siciliani, Paolo
Blut, Markus
5
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4
El-Manstrly, Dahlia
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Beatty, Sharon E.
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International journal of industrial organization
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Review of industrial organization
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The journal of product & brand management
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ECONIS (ZBW)
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Protecting sticky consumers in essential markets
Beckert, Walter
;
Siciliani, Paolo
- In:
Review of industrial organization
61
(
2022
)
3
,
pp. 247-278
Persistent link: https://www.econbiz.de/10013457734
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2
Switching costs and network compatibility
Chen, Jiawei
- In:
International journal of industrial organization
58
(
2018
),
pp. 1-30
Persistent link: https://www.econbiz.de/10011979638
Saved in:
3
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
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