Brand switching of high-technology capital products : how product features dictate the switching decision
Year of publication: |
2014
|
---|---|
Authors: | Al-Kwifi, Sam O. ; Ahmed, Zafar U. ; Yammout, Dina |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 322-332
|
Subject: | Switching costs | Business-to-business marketing | Brand switching | Internal capabilities | Medical imaging industry | Product features | Wechselverhalten | Switching behaviour | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | B-to-B-Marketing |
-
Al-Kwifi, Sam, (2014)
-
Nikhashemi, S. R., (2017)
-
Switching costs, brand premia and behavioral pricing in the pharmaceutical market
Janssen, Aljoscha, (2020)
- More ...
-
Al-Kwifi, Sam, (2014)
-
Services marketing practices in diverse cultures : Canada compared to Qatar
Abu Farha, Allam K., (2019)
-
Msaed, Cristelle, (2017)
- More ...