Al-Shohaib, Khalid; Frederick, Edward; Jamal … - In: Management communication quarterly : an international … 24 (2010) 1, pp. 104-121
diffusion of innovation model to explore Internet adoption by public relations professionals in Saudi Arabian organizations. A … survey of 354 public relations professionals revealed that 93% of the professionals in the private sector had adopted the … encouragement were predictors of adoption. -- Internet ; public relations ; organizational structures ; decision making …