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Category Management
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Category management
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Einzelhandel
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Retail trade
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Store brand
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category management
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category captainship
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Alan, Yasin
Schröder, Hendrik
12
Ahlert, Dieter
8
Kurtuluş, Mümin
8
Nakkas, Alper
7
Verhoef, Peter C.
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Zielke, Stephan
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Kök, A. Gürhan
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Rudolph, Thomas
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Toktay, L. Beril
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Großweischede, Markus
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Seifert, Dirk
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Sloot, Laurens M.
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Azimont, Frank
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Fisher, Marshall L.
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Holweg, Christina
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Kamakura, Wagner A.
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Kracklauer, Alexander H.
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Lindblom, Arto
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Manufacturing & service operations management : M & SOM
2
Journal of marketing
1
Vanderbilt Owen Graduate School of Management Research Paper
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ECONIS (ZBW)
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1
Retail
category
management
with slotting fees
Alan, Yasin
;
Kurtuluş, Mümin
;
Nakkas, Alper
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1119-1136
Persistent link: https://www.econbiz.de/10014536809
Saved in:
2
The Role of Store Brand Spillover in a Retailer's
Category
Management
Strategy
Alan, Yasin
-
2018
Problem Definition: We study a retailer's
category
management
strategy and interactions with its supply chain partners … profitability by creating demand spillover to other categories.Academic/Practical Relevance: Unlike most
category
management
…
Persistent link: https://www.econbiz.de/10012932746
Saved in:
3
The role of store brand spillover in a retailer’s
category
management
strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
4
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
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