Mohelska, Hana; Sokolova, Marcela - In: Amfiteatru economic : an economic and business research … 19 (2017) 46, pp. 853-865
Rivalry among companies is increasing nowadays . Companies try to gain every possible advantage over their rivals and this very often means using a creative approach, for example, drawing from such resources as Corporate Social Responsibility (CSR). The CSR strategy is based on three fundamental...