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~person:"Alavi, Shirin"
~person:"Malthouse, Edward C."
~person:"Rahman, Mohammad M."
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Relationship marketing
Social Web
17
Social web
17
Beziehungsmarketing
13
Internet marketing
10
Online-Marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Customer integration
7
Kundenintegration
7
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5
Viral marketing
5
Virales Marketing
5
Brand management
4
Markenführung
4
customer relationship management
3
Betriebliche Wertschöpfung
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2
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Online retailing
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Online-Handel
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social media
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1
Brand
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Consumer engagement
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Curvilinear
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Article in journal
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13
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Alavi, Shirin
Malthouse, Edward C.
Rahman, Mohammad M.
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
9
Itani, Omar S.
9
Ahuja, Vandana
7
Hajli, Nick
7
Kamboj, Shampy
6
Rahman, Zillur
6
Rita, Paulo
6
Veloutsou, Cleopatra
6
Carlson, Jamie
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Karjaluoto, Heikki
5
Kumar, Vikas
5
Rather, Raouf Ahmad
5
Soutar, Geoffrey N.
5
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Chaker, Nawar N.
4
Filieri, Raffaele
4
Gensler, Sonja
4
Grégoire, Yany
4
Haenlein, Michael
4
Haverila, Kai
4
Heinonen, Kristina
4
Kalra, Ashish
4
Kim, Juran
4
Ko, Eunju
4
Luoma-aho, Vilma
4
McLaughlin, Caitlin
4
Medury, Yajulu
4
Muhammad Anshari
4
Perdue, Richard R.
4
Popp, Bastian
4
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International journal of business innovation and research
2
International journal of management practice : IJMP
2
Journal of retailing and consumer services
2
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service research : JSR
1
Journal of targeting, measurement and analysis for marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
13
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1
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13
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1
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
2
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
3
Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
4
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
5
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
Saved in:
6
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
Customer relationship management practices in the online community : Wikipedia
Alavi, Shirin
- In:
International journal of business innovation and research
10
(
2016
)
4
,
pp. 563-578
Persistent link: https://www.econbiz.de/10011646565
Saved in:
9
New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011591714
Saved in:
10
Business online community credibility model of an online consumption community using linear programming for effective customer relationship management
Alavi, Shirin
- In:
International journal of business innovation and research
8
(
2014
)
4
,
pp. 440-462
Persistent link: https://www.econbiz.de/10010401002
Saved in:
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