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~person:"Alavi, Shirin"
~person:"Weaven, Scott"
~subject:"Holiday behaviour"
~subject:"Market segmentation"
~subject:"Relationship marketing"
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Holiday behaviour
Market segmentation
Relationship marketing
Internet marketing
14
Online-Marketing
14
Beziehungsmarketing
10
Social Web
8
Social web
8
Consumer behaviour
5
Konsumentenverhalten
5
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4
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4
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3
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digital marketing
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social media
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relationship marketing
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9
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English
11
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Alavi, Shirin
Weaven, Scott
Harrigan, Paul
11
Hollebeek, Linda D.
10
Kreutzer, Ralf T.
9
Belz, Christian
8
Conduit, Jodie
8
Verhoef, Peter C.
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Karjaluoto, Heikki
7
Kumar, V.
7
Loureiro, Sandra Maria Correia
7
Okumus, Fevzi
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Brodie, Roderick J.
6
Ko, Eunju
6
Nusair, Khaldoon
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
6
Ivens, Björn Sven
5
Johnson, Lester W.
5
Khan, Imran
5
Kumar, Vikas
5
Künzler, Hans-Peter
5
Luoma-aho, Vilma
5
Palmatier, Robert W.
5
Plangger, Kirk
5
Straker, Karla
5
Tsiotsou, Rodoula H.
5
Van den Poel, Dirk
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bigné Alcañiz, J. Enrique
4
Bilro, Ricardo Godinho
4
Bonilla Quijada, María del Rocío
4
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International journal of management practice : IJMP
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of hospitality management
1
International journal of market research
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Marketing in the cyber era : strategies and emerging trends
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
11
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1
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
2
Guest editorial: technologies and relationship marketing
Thaichon, Park
;
Soutar, Geoffrey N.
;
Weaven, Scott
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 109-110
Persistent link: https://www.econbiz.de/10012668411
Saved in:
3
A dynamic framework for managing customer engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 567-577
Persistent link: https://www.econbiz.de/10012417378
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
6
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
7
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
8
New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin
- In:
International journal of management practice : IJMP
9
(
2016
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10011591714
Saved in:
9
Cross-cultural management : a new strategy for CEM
Alavi, Shirin
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 229-238)
.
2014
Persistent link: https://www.econbiz.de/10010241416
Saved in:
10
ECRM using online communities
Alavi, Shirin
;
Ahuja, Vandana
;
Medury, Y.
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009237019
Saved in:
1
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