International market entry strategies : relational, digital, and hybrid approaches
Year of publication: |
2018
|
---|---|
Authors: | Watson, George F., IV. ; Weaven, Scott ; Perkins, Helen ; Sardana, Deepak ; Palmatier, Robert W. |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 26.2018, 1, p. 30-60
|
Subject: | international market entry | relationship marketing | digital marketing | hybrid strategies | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
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