//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albers, Sönke"
~person:"Backhaus, Klaus"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
5
Business-to-business marketing
5
Deutschland
3
Germany
3
Investitionsgütermarketing
3
Business-to-Business-Marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
Theorie
2
Theory
2
Aufsatzsammlung
1
Beschaffung
1
Beziehungsmarketing
1
Branche
1
Competitive strategy
1
Consumer behaviour
1
Economic sector
1
Industrial goods
1
Industriegüter
1
Innovationsmanagement
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Relationship marketing
1
Wettbewerbsstrategie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
5
Type of publication (narrower categories)
All
Aufsatzsammlung
Sammelwerk
Aufsatz im Buch
11
Book section
11
Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
7
Bibliografie enthalten
6
Bibliography included
6
Graue Literatur
6
Non-commercial literature
6
Textbook
5
Collection of articles of several authors
4
Case study
3
Fallstudie
3
Handbook
2
Handbuch
2
Working Paper
2
Arbeitspapier
1
Festschrift
1
Forschungsbericht
1
Konferenzschrift
1
Systematic review
1
conceptual-paper
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
5
English
2
Author
All
Albers, Sönke
Backhaus, Klaus
Kleinaltenkamp, Michael
17
Plinke, Wulff
7
Ellis, Nick
5
Jacob, Frank
5
Pressey, Andrew
5
Tadajewski, Mark
5
Fließ, Sabine
4
Geiger, Ingmar
4
Hinterhuber, Andreas
4
Baaken, Thomas
3
Baumgarth, Carsten
3
Lilien, Gary L.
3
Pepels, Werner
3
Andersson, Per
2
Büschken, Joachim
2
Ehret, Michael
2
Gey, Thomas
2
Glynn, Mark S.
2
Haase, Michaela
2
Hofmaier, Richard
2
Kalka, Regine
2
Krämer, Andreas
2
Martin, Ludwig
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Seebacher, Uwe G.
2
Sheth, Jagdish N.
2
Snelgrove, Todd C.
2
Strothmann, Karl-Heinz
2
Totzek, Dirk
2
Voeth, Markus
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Bengtsson, Maria
1
Beverland, Michael B.
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
1
Published in...
All
Die Betriebswirtschaft : DBW
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Handbuch Business-to-Business-Marketing : Grundlagen, Geschäftsmodelle, Instrumente des Industriegütermarketing
Backhaus, Klaus
(
ed.
);
Voeth, Markus
(
ed.
)
-
2015
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014009730
Saved in:
2
Themenheft: Business-to-Business Marketing
Backhaus, Klaus
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009382937
Saved in:
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Büschken, Joachim
(
ed.
);
Backhaus, Klaus
(
honouree
); …
-
2007
Persistent link: https://www.econbiz.de/10003400776
Saved in:
4
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
5
Strategien für Investitionsgütermärkte : Antworten auf neue Herausforderungen
Droege, Walter
(
ed.
);
Droege, Walter P.
(
ed.
); …
-
1993
Persistent link: https://www.econbiz.de/10014004519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->