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~person:"Albers, Sönke"
~person:"Belz, Christian"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Direktmarketing"
~subject:"Internet marketing"
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Search: subject:"Customer relationship management"
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Direktmarketing
Internet marketing
Beziehungsmarketing
69
Relationship marketing
69
Brand management
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenführung
28
Brand image
20
Markenimage
20
Kundenmanagement
13
Social Web
13
Social web
13
Customer satisfaction
12
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12
Germany
12
Kundenzufriedenheit
12
Brand
10
Kundenwert
10
Markenartikel
10
Theorie
10
Theory
10
Customer value
8
Direct marketing
8
Online-Marketing
8
Customer engagement
7
Customer integration
7
Innovation
7
Kundenintegration
7
Schweiz
7
Switzerland
7
Dienstleistungsqualität
6
Marketing management
6
Marketingmanagement
6
Physical distribution
6
Service quality
6
Vertrieb
6
Computer-assisted marketing
5
IT-gestütztes Marketing
5
Marketing
5
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3
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3
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German
9
English
7
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Albers, Sönke
Belz, Christian
Loureiro, Sandra Maria Correia
Harrigan, Paul
11
Kreutzer, Ralf T.
10
Hollebeek, Linda D.
9
Conduit, Jodie
7
Rahman, Zillur
7
Ratten, Vanessa
7
Thaichon, Park
7
Ahuja, Vandana
6
Karjaluoto, Heikki
6
Rita, Paulo
6
Theobald, Elke
6
Verhoef, Peter C.
6
Alavi, Shirin
5
Bilgihan, Anil
5
Kumar, Vikas
5
Künzler, Hans-Peter
5
Luoma-aho, Vilma
5
Schumann, Jan Hendrik
5
Straker, Karla
5
Weaven, Scott
5
Wrigley, Cara
5
Agnihotri, Raj
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Carlson, Jamie
4
Drèze, Xavier
4
Grewal, Dhruv
4
Hajli, Nick
4
Halligan, Brian
4
Ivens, Björn Sven
4
Johnson, Lester W.
4
Kannan, P. K.
4
Khan, Imran
4
Kim, Juran
4
Klaus, Philipp
4
Ko, Eunju
4
Kumar, V.
4
Leimstoll, Uwe
4
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Journal of promotion management : innovations in planning and applied research
3
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
2
SpringerLink / Bücher
2
Dialogmarketing 'revisited'
1
E-business : state of the art of ICT based challenges and solutions
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Schriften zu Dialogmarketing 'revisited'
1
Springer eBook Collection / Business and Economics
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
15
USB Cologne (EcoSocSci)
1
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
7
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
8
Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
Saved in:
9
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
10
Interaktives Marketing : Neue Wege zum Dialog mit Kunden
Belz, Christian
;
Arndt, Oliver
;
Schögel, Marcus
; …
-
2008
-Ansätze, Grenzen und Potenziale neuer Medien für das
Customer
Relationship
Management
sowie neuartige Nutzungsmöglichkeiten neuer …
Persistent link: https://www.econbiz.de/10013516990
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