//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Albers, Sönke"
~person:"Di Maria, Eleonora"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktgestaltung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Product design
9
Produktgestaltung
9
Beziehungsmarketing
5
Brand management
5
Innovation
5
Markenführung
5
Relationship marketing
5
Brand image
4
Deutschland
4
Fertigungsprogramm
4
Germany
4
Markenimage
4
Market research
4
Marktforschung
4
Master production schedule
4
Product management
4
Produktmanagement
4
Theorie
4
Theory
4
Marketingmanagement
3
Innovation management
2
Innovationsmanagement
2
Italien
2
Italy
2
KMU
2
SME
2
Business network
1
China
1
Competitive advantage
1
Customer integration
1
Customer participation
1
Firm performance
1
Furniture industry
1
Industrie
1
Industry 4.0
1
Kundenintegration
1
Luxury firms
1
Luxury goods
1
Luxusgüter
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Book section
1
Language
All
English
2
German
1
Author
All
Albers, Sönke
Di Maria, Eleonora
Hsu, Yen
4
Chandon, Pierre
3
Green, Paul E.
3
Regibeau, Pierre
3
Aulōnitēs, Geōrgios I.
2
Baier, Daniel
2
Balachander, Subramanian
2
Bieger, Thomas
2
Böhm, Bettina
2
Herrmann, Andreas
2
Herstatt, Cornelius
2
Kohlbacher, Florian
2
Koppelmann, Udo
2
Little, Arthur D.
2
Logman, Marc
2
Matutes, Carmen
2
Pesendorfer, Wolfgang
2
Rockett, Katharine
2
Rudolph, Katja
2
Stevens, Martha Sarah
2
Aadland, Erik
1
Affonso, Felipe M.
1
Ahn, Joongha
1
Anderson, Simon P.
1
Annighoefer, Frank
1
Annighöfer, Frank
1
Aust, Eberhard
1
Baker, Michael J.
1
Barchiesi, Maria Assunta
1
Benedicktus, Ray
1
Benkenstein, Martin
1
Berthon, Pierre R.
1
Besana, Claudio
1
Bettels, Jannick
1
Bettiol, Marco
1
Bezold, Johannes
1
Blackwell, Roger D.
1
Boone, Louis E.
1
more ...
less ...
Published in...
All
Global business review
1
Knowledge management strategies for business development
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
2
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora
;
Micelli, Stefano
- In:
Knowledge management strategies for business development
,
(pp. 310-323)
.
2010
Persistent link: https://www.econbiz.de/10003905713
Saved in:
3
Gewinnorientierte Neuproduktpositionierung in einem Eigenschaftsraum
Albers, Sönke
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
41
(
1989
)
3
,
pp. 186-209
Persistent link: https://www.econbiz.de/10001061965
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->