Luxury firms in China : the role of design and marketing capabilities
Year of publication: |
December 2016
|
---|---|
Authors: | Bettiol, Marco ; Chiarvesio, Maria ; Di Maria, Eleonora ; Tabacco, Raffaella |
Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 17.2016, 6, p. 1269-1279
|
Subject: | Luxury firms | China | design | marketing capabilities | brand management | product adaptation | Luxusgüter | Luxury goods | Markenführung | Brand management | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Marketing | Unternehmenserfolg | Firm performance |
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