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Marketing
86
Marketingmanagement
23
Einführung
11
Soziomarketing
11
Strategisches Management
8
Lehrbuch
7
Management
6
Aufsatzsammlung
5
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4
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4
Entscheidungsmodell
3
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3
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3
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3
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2
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2
Economics
2
Fallstudiensammlung
2
Freier Beruf
2
Japan
2
Marketing.
2
Marketingstrategie
2
Museum
2
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2
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2
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2
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2
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2
Armut
1
Association of South-East Asian
1
Aufgabensammlung
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1
Bibliographie 1964-2006
1
Biotechnologie
1
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1
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80
German
29
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8
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Albers, Sönke
Kotler, Philip
Meffert, Heribert
115
Bruhn, Manfred
91
Pepels, Werner
58
Irwin, Scott H.
57
Wilson, William W.
56
Belz, Christian
51
Kaiser, Harry M.
50
Jabbar, Mohammad A.
49
Jayne, Thomas S.
47
Volle, Pierre
41
Good, Darrel L.
40
Backhaus, Klaus
37
Homburg, Christian
34
Tomczak, Torsten
33
Huber, Frank
31
McDonald, Malcolm
31
Rausser, Gordon C.
31
Wiedmann, Klaus-Peter
31
Baker, Michael John
30
Bauer, Hans H.
30
Tschirley, David L.
30
Garcia, Philip
26
Aaker, David A.
24
Prim-Allaz, Isabelle
24
Cuellar-Healy, Sandra
23
Diller, Hermann
23
Levinson, Jay Conrad
23
Darpy, Denis
22
Kleinaltenkamp, Michael
22
Koo, Won W.
22
Pras, Bernard
21
Richards, Timothy J.
21
Schmit, Todd M.
21
Ward, Clement E.
21
Woods, Timothy A.
21
Brorsen, B. Wade
20
Pennings, Joost M.E.
20
Weis, Hans Christian
20
Zerres, Michael P.
20
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FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
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International series in operations research & management science
1
Kommunikation heute und morgen
1
Legends in marketing series
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RePEc
USB Cologne (EcoSocSci)
ECONIS (ZBW)
209
EconStor
2
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1
Social
marketing
: influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009495691
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
Saved in:
3
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10004888568
Saved in:
4
Up and out of poverty : the social
marketing
solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004940759
Saved in:
5
Marketing
for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2010
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10004942325
Saved in:
6
Social
marketing
: influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004899671
Saved in:
7
Social
marketing
: improving the quality of life
Kotler, Philip
(
contributor
);
Roberto, Ned
(
contributor
); …
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004747658
Saved in:
8
A framework for
marketing
management
Kotler, Philip
-
2011
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10009022954
Saved in:
9
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004259011
Saved in:
10
Grundlagen des
Marketing
Kotler, Philip
(
contributor
)
-
2012
-
5., aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009662650
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