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~person:"Albers, Sönke"
~person:"Kotler, Philip"
~source:"repec"
~source:"usbk"
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Marketing
86
Marketingmanagement
23
Einführung
11
Soziomarketing
11
Strategisches Management
8
Lehrbuch
7
Management
6
Aufsatzsammlung
5
Nonprofit-Organisation
4
Telemarketing
4
Entscheidungsmodell
3
Kongress
3
Kundenmanagement
3
Markenpolitik
3
Asien
2
Dienstleistung
2
Economics
2
Fallstudiensammlung
2
Freier Beruf
2
Japan
2
Marketing.
2
Marketingstrategie
2
Museum
2
Neue Medien
2
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2
Social marketing
2
Standortpolitik
2
Tourismus
2
Armut
1
Association of South-East Asian
1
Aufgabensammlung
1
Auslandsinvestition
1
Bekämpfung
1
Bibliographie 1964-2006
1
Biotechnologie
1
Business-to-Business-Marketing
1
Case studies
1
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1
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1
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1
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4
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119
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4
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2
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1
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English
80
German
29
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9
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Albers, Sönke
Kotler, Philip
Meffert, Heribert
115
Bruhn, Manfred
91
Irwin, Scott H.
70
Kaiser, Harry M.
66
Pepels, Werner
58
Wilson, William W.
57
Belz, Christian
51
Jabbar, Mohammad A.
50
Jayne, Thomas S.
47
Good, Darrel L.
45
Volle, Pierre
41
Griffith, Garry R.
38
Backhaus, Klaus
37
Sidorchuk, Сидорчук Роман Роальдович
36
Brorsen, B. Wade
35
Homburg, Christian
34
Ward, Clement E.
34
Tomczak, Torsten
33
Rausser, Gordon C.
32
Huber, Frank
31
McDonald, Malcolm
31
Wiedmann, Klaus-Peter
31
Baker, Michael John
30
Bauer, Hans H.
30
Good, Darrel
30
Tschirley, David L.
30
Garcia, Philip
29
Richards, Timothy J.
28
Woods, Timothy A.
27
Schmit, Todd M.
26
Aaker, David A.
24
Capps Jr., Oral
24
Prim-Allaz, Isabelle
24
Cuellar-Healy, Sandra
23
Diller, Hermann
23
Levinson, Jay Conrad
23
Spiller, Achim
23
Chung, Chanjin
22
Darpy, Denis
22
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FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main>
2
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
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EconStor Preprints
1
International series in operations research & management science
1
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1
Legends in marketing series
1
Marketing Science
1
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RePEc
USB Cologne (EcoSocSci)
ECONIS (ZBW)
290
Other ZBW resources
4
EconStor
2
USB Cologne (business full texts)
1
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21
Marketing
places Europe : how to attract investments, industries, residents and visitors to cities, communities, regions and nations in Europe
Kotler, Philip
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10004205934
Saved in:
22
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4. ed.
Persistent link: https://www.econbiz.de/10004108243
Saved in:
23
Marketing
moves : a new approach to profits, growth, and renewal
Kotler, Philip
;
Jain, Dipak
;
Suvit Maesincee
-
2002
Persistent link: https://www.econbiz.de/10004747526
Saved in:
24
Chaotics : the business of managing and
marketing
in the age of turbulence
Kotler, Philip
;
Caslione, John A.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004937901
Saved in:
25
Marketing
management
Kotler, Philip
(
contributor
)
-
2009
-
1. European ed.
Persistent link: https://www.econbiz.de/10004938957
Saved in:
26
Standort-
Marketing
: wie Städte, Regionen und Länder gezielt Investitionen, Industrien und Tourismus anziehen
Kotler, Philip
;
Haider, Donald
;
Rein, Irving
-
1994
Persistent link: https://www.econbiz.de/10004179395
Saved in:
27
Grundlagen des
Marketing
Kotler, Philip
(
contributor
)
-
2008
-
4., aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10004909073
Saved in:
28
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
2008
-
12. ed.
Persistent link: https://www.econbiz.de/10004878636
Saved in:
29
Museum
marketing
and strategy : designing missions, building audiences, generating revenue and resources
Kotler, Neil G.
;
Kotler, Philip
-
2008
-
2. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10004924370
Saved in:
30
Handbook of
marketing
decision models
Wierenga, Berend
(
contributor
);
Albers, Sönke
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004944765
Saved in:
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