Marketing moves : a new approach to profits, growth, and renewal
Philip Kotler ; Dipak C. Jain ; Suvit Maesincee
| Year of publication: |
2002
|
|---|---|
| Authors: | Kotler, Philip ; Jain, Dipak ; Suvit Maesincee |
| Publisher: |
Boston, Mass. : Harvard Business School Press |
| Subject: | Telemarketing | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 191 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-57851-600-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004747526