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~person:"Albers, Sönke"
~person:"Kotler, Philip"
~source:"usbk"
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Marketing
86
Marketingmanagement
23
Einführung
11
Soziomarketing
11
Strategisches Management
8
Lehrbuch
7
Management
6
Aufsatzsammlung
5
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4
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4
Entscheidungsmodell
3
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3
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3
Markenpolitik
3
Asien
2
Dienstleistung
2
Economics
2
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2
Freier Beruf
2
Japan
2
Marketing.
2
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Armut
1
Association of South-East Asian
1
Aufgabensammlung
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Auslandsinvestition
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1
Bibliographie 1964-2006
1
Biotechnologie
1
Business-to-Business-Marketing
1
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1
Charitable contributions
1
China
1
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English
79
German
29
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8
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Author
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Albers, Sönke
Kotler, Philip
Meffert, Heribert
115
Bruhn, Manfred
91
Pepels, Werner
58
Belz, Christian
51
Backhaus, Klaus
36
Homburg, Christian
34
Tomczak, Torsten
33
Huber, Frank
31
McDonald, Malcolm
31
Wiedmann, Klaus-Peter
31
Baker, Michael John
30
Bauer, Hans H.
30
Aaker, David A.
24
Diller, Hermann
23
Levinson, Jay Conrad
23
Kleinaltenkamp, Michael
22
Weis, Hans Christian
20
Zerres, Michael P.
20
Esch, Franz-Rudolf
19
Ahlert, Dieter
18
Dichtl, Erwin
18
Silberer, Günter
18
Czinkota, Michael R.
17
Fritz, Wolfgang
17
Kuß, Alfred
17
Armstrong, Gary
16
Kerin, Roger A.
16
Lovelock, Christopher H.
16
Reinecke, Sven
16
Zentes, Joachim
16
Peter, Jerome Paul
15
Raffée, Hans
15
Unger, Fritz
15
Becker, Jochen
14
Day, George S.
14
Jain, Subhash Chandra
14
Keegan, Warren J.
14
Meyer, Paul W.
14
Piercy, Nigel
14
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Institution
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FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main>
2
German American Conference on Industrial Marketing <1984, Mainz>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Published in...
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International series in operations research & management science
1
Kommunikation heute und morgen
1
Legends in marketing series
1
Source
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
290
Other ZBW resources
4
EconStor
2
RePEc
2
USB Cologne (business full texts)
1
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1
Social
marketing
: influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009495691
Saved in:
2
Marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
Saved in:
3
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10004888568
Saved in:
4
Up and out of poverty : the social
marketing
solution
Kotler, Philip
;
Lee, Nancy R.
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10004940759
Saved in:
5
Marketing
for hospitality and tourism
Kotler, Philip
;
Bowen, John T.
;
Makens, James C.
-
2010
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10004942325
Saved in:
6
Social
marketing
: influencing behaviors for good
Kotler, Philip
;
Lee, Nancy R.
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10004899671
Saved in:
7
Social
marketing
: improving the quality of life
Kotler, Philip
(
contributor
);
Roberto, Ned
(
contributor
); …
-
2004
-
2. ed.
Persistent link: https://www.econbiz.de/10004747658
Saved in:
8
A framework for
marketing
management
Kotler, Philip
-
2011
-
5th ed., internat. ed.
Persistent link: https://www.econbiz.de/10009022954
Saved in:
9
A framework for
marketing
management
Kotler, Philip
;
Keller, Kevin Lane
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004259011
Saved in:
10
Grundlagen des
Marketing
Kotler, Philip
(
contributor
)
-
2012
-
5., aktualisierte Aufl., [Nachdr.]
Persistent link: https://www.econbiz.de/10009662650
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