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~person:"Albers, Sönke"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Market research"
~subject:"Marketingtheorie"
~type_genre:"Handbuch"
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B-to-B-Marketing
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Deutschland
4
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4
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3
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2
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2
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Albers, Sönke
Malhotra, Naresh K.
Pepels, Werner
14
Günter, Bernd
4
Helm, Sabrina
4
Herrmann, Andreas
3
Homburg, Christian
3
Backhaus, Klaus
2
Bruhn, Manfred
2
Buber, Renate
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Dreyer, Marcus
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Starsetzki, Thomas
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Theobald, Axel
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Wiedmann, Klaus-Peter
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Zinzius, Birgit
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Adams, Julian
1
Ahlert, Dieter
1
Akao, Yōji
1
Ammann, Paul
1
Aretz, Wera
1
Barth, Bertram
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Bearden, William O.
1
Belk, Russell W.
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Bont, Cees de
1
Borchert, Stefan
1
Bruin, Fred
1
Bruns, Jürgen
1
Buch-Madsen, Kim
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Buell, Victor P.
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Cadonna, Annalisa
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Chernev, Alexander
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1
Marketing
mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke
(
ed.
);
Clement, Michel
(
contributor
); …
-
2001
-
3., komplett überarbeitete und erw. Aufl.
Persistent link: https://www.econbiz.de/10001591542
Saved in:
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
3
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
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