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Beziehungsmarketing
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Albrecht, Lisa
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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"Happy together" : effects of brand community engagement on customer happiness
Niedermeier, Anna
;
Albrecht, Lisa
;
Jahn, Benedikt
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
1
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pp. 54-76
Persistent link: https://www.econbiz.de/10012181018
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