"Happy together" : effects of brand community engagement on customer happiness
Year of publication: |
2019
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Authors: | Niedermeier, Anna ; Albrecht, Lisa ; Jahn, Benedikt |
Published in: |
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2675, ZDB-ID 2092673-X. - Vol. 18.2019, 1, p. 54-76
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Subject: | Brand community | customer engagement | customer happiness | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Social Web | Social web | Kundenintegration | Customer integration |
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