Aldas-Manzano, Joaquin; Ruiz-Mafe, Carla; Sanz-Blas, Silvia - In: The Service Industries Journal 31 (2009) 7, pp. 1165-1190
This paper analyses the role of satisfaction, trust, frequency of use and perceived risk as antecedents of consumer loyalty to banking websites. While the literature usually focuses on the direct effects of these variables, special attention is paid here to evaluate their moderating effects on...