Communicating brands in an increasingly complex and global environment
Year of publication: |
2017
|
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Other Persons: | Ruiz Mafe, Carla (ed.) ; Aldas-Manzano, Joaquin (ed.) ; Veloutsou, Cleopatra (ed.) |
Publisher: |
Athens, Greece : Athens Institute for Education & Research |
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Globalisierung | Globalization |
Description of contents: | Table of Contents [gbv.de] |
Extent: | v, 183 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
Language: | English |
ISBN: | 978-960-598-170-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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