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~person:"Alden, Dana"
~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Marketingmanagement
Strategische Allianz
International marketing
35
Internationales Marketing
35
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
10
Markenführung
10
Brand
7
Brand image
7
Markenimage
7
USA
7
United States
7
Designation of origin
6
Herkunftsbezeichnung
6
Welt
5
World
5
China
4
Globalisierung
4
Globalization
4
Marketing management
4
Multinationales Unternehmen
4
Rules of origin
4
Transnational corporation
4
Ursprungsregeln
4
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3
Personality psychology
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Persönlichkeitspsychologie
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country of origin
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Asien
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Beziehungsmarketing
2
Corporate Social Responsibility
2
Corporate social responsibility
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Cultural identity
2
Ereignisstudie
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Export
2
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13
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Alden, Dana
Ghauri, Pervez N.
Magnusson, Peter
Sander, Matthias
14
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Diamantopoulos, Adamantios
10
Meissner, Hans Günther
9
Douglas, Susan P.
7
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Johansson, Johny K.
6
Lowe, Robin
6
Meffert, Heribert
6
Voeth, Markus
6
Cavusgil, S. Tamer
5
Craig, C. S.
5
Davvetas, Vasileios
5
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Oh, Han-Mo
5
Quelch, John A.
5
Samiee, Saeed
5
Schlegelmilch, Bodo B.
5
Shoham, Aviv
5
Steenkamp, Jan-Benedict E. M.
5
Cadogan, John W.
4
Gabrielsson, Peter
4
Gelbrich, Katja
4
Jain, Subhash C.
4
Mohammad Falahat
4
Müller, Stefan
4
Ozsomer, Aysegul
4
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International marketing review
2
Journal of business research : JBR
2
Journal of international marketing
2
Best practices in international marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
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ECONIS (ZBW)
13
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
6
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
7
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
8
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
9
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
10
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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