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~person:"Ale Ebrahim, Nader"
~person:"Kulkarni, Mukta"
~person:"Matisone, Anita"
~person:"Roy, Subhadip"
~subject:"Celebrity-Werbung"
~subject:"Qualitative method"
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Qualitative market research : an international journal
2
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Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
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2
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
3
Overqualified? : a
conceptual
model
of managers' perceptions of overqualification in selction decisions
Martinez, Patricia G.
;
Lengnick-Hall, Mark L.
; …
- In:
Personnel review : a professional journal reporting new …
43
(
2014
)
6
,
pp. 957-974
Persistent link: https://www.econbiz.de/10010417184
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