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~person:"Alesina, Alberto F."
~person:"Bellini, Elena"
~person:"Grier, Sonya A."
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ECONIS (ZBW)
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Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
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