//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Alessandri, Susan Westcott"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"television"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Brand
1
Fernsehsender
1
Fernsehwerbung
1
Markenartikel
1
Sport event
1
Sportveranstaltung
1
Television advertising
1
Television industry
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Alessandri, Susan Westcott
Crawford, Gregory S.
38
Kruse, Jörn
29
La Ferrara, Eliana
24
Kind, Hans Jarle
23
Bellman, Steven
21
Nilssen, Tore
19
Schellhaaß, Horst-Manfred
19
Sørgard, Lars
19
Wilbur, Kenneth C.
19
Chong, Alberto
16
Varan, Duane
16
Hazlett, Thomas W.
15
Schmidtke, Richard
15
Stutzer, Alois
15
Waterman, David
15
Bursztyn, Leonardo
14
Waldfogel, Joel
14
Anderson, Simon P.
13
Pelsmacker, Patrick de
13
Yurukoglu, Ali
13
Banerjee, Abhijit V.
12
Grossman, Michael
12
Knight, Brian G.
12
Sjurts, Insa
12
Vogel, Harold L.
12
Zehnder, Michael
12
Corneo, Giacomo
11
Durante, Ruben
11
Evens, Tom
11
Laussel, Didier
11
Rott, Armin
11
Sabatini, Fabio
11
Sonnac, Nathalie
11
Tainsky, Scott
11
Adilov, Nodir
10
Benesch, Christine
10
Gabszewicz, Jean Jaskold
10
Gunter, Barrie
10
Johnson, Leland L.
10
Olken, Benjamin A.
10
more ...
less ...
Published in...
All
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->