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~person:"Aleti, Torgeir"
~person:"Huber, Frank"
~person:"Häusel, Hans-Georg"
~subject:"Deutschland"
~type_genre:"Case study"
~type_genre:"Ratgeber"
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Psychology & marketing
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ECONIS (ZBW)
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Empathic relationships in professional services and the moderating role of relationship age
Weißhaar, Isabelle
;
Huber, Frank
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 525-541
Persistent link: https://www.econbiz.de/10011508445
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2
Limbic : das Navigationssystem für erfolgreiche emotionale Markenführung
Häusel, Hans-Georg
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 55-75)
.
2014
Persistent link: https://www.econbiz.de/10010341967
Saved in:
3
Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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