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~person:"Alexander, Nicholas"
~person:"Baker, William E."
~subject:"Brand management"
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European journal of marketing : EJM
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Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.
;
Sciglimpaglia, Donald
;
Saghafi, …
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10003990940
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2
Brand authentification : creating and maintaining brand auras
Alexander, Nicholas
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 551-562
Persistent link: https://www.econbiz.de/10009525850
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