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~person:"Alexander, Nisha"
~person:"Hudetz, Kai"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Marketingmanagement
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Alexander, Nisha
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E-Commerce im Handel : Status quo und Perspektiven
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
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ECONIS (ZBW)
2
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Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
2
Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha
;
Ho Wei Ching
;
Arasu Prem Kumar
- In:
Understanding the interactive digital media marketplace …
,
(pp. 109-117)
.
2012
Persistent link: https://www.econbiz.de/10009411855
Saved in:
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