Deriving value in the IDM market : open vs. closed platforms
Nisha Alexander; Ho Wei Ching; Arasu Prem Kumar
Year of publication: |
2012
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Authors: | Alexander, Nisha ; Ho Wei Ching ; Arasu Prem Kumar |
Published in: |
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues. - Hershey, Pa. : Information Science Reference, ISBN 978-1-61350-147-4. - 2012, p. 109-117
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Subject: | Interaktive Medien | Interactive media | Digitale Medien | Digital media | Electronic Commerce | E-commerce | Fertigungsprogramm | Master production schedule | Betriebliche Wertschöpfung | Value creation | Marketingmanagement | Marketing management |
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