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~person:"Alfarhan, Usamah F."
~person:"Piersma, Nanda"
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marktsegmentierung
Market segmentation
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Marketing management
3
Marketingmanagement
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Target group
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Zielgruppe
3
Beziehungsmarketing
2
Relationship marketing
2
Theorie
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Advertising
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Advertising media types
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Behavioral segmentation
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Geographic segmentation
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International tourism
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International tourism segmentation strategies
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Internationaler Tourismus
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Aufsatz in Zeitschrift
Working Paper
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Alfarhan, Usamah F.
Piersma, Nanda
Chawla, Deepak
2
Dolnicar, Sara
2
Leisch, Friedrich
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
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2
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1
Aghdaie, Mohammad Hasan
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Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
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Albadvi, Amir
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Econometrisch Instituut <Rotterdam>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Econometric Institute research papers
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Review of international business and strategy
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality
Nusair, Khaldoon
;
Al-Azri, Hamed
;
Alfarhan, Usamah F.
; …
- In:
Review of international business and strategy
32
(
2022
)
3
,
pp. 346-367
Persistent link: https://www.econbiz.de/10013349251
Saved in:
2
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
Saved in:
3
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
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