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~person:"Ali, M. Yunus"
~person:"Bhatli, Dhruv"
~person:"Büchler, Jan-Philipp"
~person:"Hossain, Md Afnan"
~subject:"Business start-up"
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Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv
;
Eggers, Fabian
;
Gundolf, Katherine
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10009577151
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