Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Dhruv Bhatli; Fabian Eggers; Katherine Gundolf
| Year of publication: |
2012
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|---|---|
| Authors: | Bhatli, Dhruv ; Eggers, Fabian ; Gundolf, Katherine |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 16.2012, 4, p. 422-435
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| Subject: | Markentreue | Brand loyalty | KMU-Marketing | SME marketing | Unternehmensgründung | Business start-up | Informationsmanagement | Information management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009577151