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~person:"Ali, Mohsin"
~person:"Batt, Verena"
~person:"Baumgarth, Carsten"
~person:"Bendixen, Michael"
~person:"Biedenbach, Thomas"
~person:"Bowden, Jana"
~person:"Fischer, Alexander"
~person:"Kamalanabhan, T. J."
~person:"Wentzel, Daniel"
~subject:"Arbeitsverhalten"
~subject:"Branding"
~subject:"Markenimage"
~subject:"Messung"
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Search: subject_exact:"Brand behavior"
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Arbeitsverhalten
Branding
Markenimage
Messung
Internal branding
23
Interne Markenführung
23
Brand image
8
Leadership
6
Personalführung
6
Brand management
4
Consumer behaviour
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Markenführung
4
Work behaviour
4
Corporate culture
3
Internal communication
3
Interne Kommunikation
3
Unternehmenskultur
3
B-to-B-Marketing
2
Brand
2
Business-to-business marketing
2
Markenartikel
2
Narrative Methode
2
Narrative method
2
Social psychology
2
Sozialpsychologie
2
Sponsoring
2
Sponsorship
2
Strategic management
2
Strategisches Management
2
Analysis of variance
1
Arbeitskräfte
1
Austauschtheorie
1
Brand behavior
1
Brand citizenship behaviour
1
Brand commitment
1
Brand equity
1
Coping strategy
1
Coping-Strategie
1
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7
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Ali, Mohsin
Batt, Verena
Baumgarth, Carsten
Bendixen, Michael
Biedenbach, Thomas
Bowden, Jana
Fischer, Alexander
Kamalanabhan, T. J.
Wentzel, Daniel
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Schnebelen, Stefanie
2
Strödter, Kristina
2
Wolf, Antje
2
Abratt, Russell
1
Afshardoost, Mona
1
Biedenbach, Galina
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Du Preez, Rose
1
Duh, Helen Inseng
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Goller, Markus
1
Grace, Debra
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
1
Hultén, Peter
1
Häusler, Mariella
1
Jedecke, Michaela
1
Kalka, Regine
1
Khanyapuss Punjaisri
1
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
The journal of brand management : an international journal
2
Antecedents and outcomes of employee-based brand equity
1
Corporate communications : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
11
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1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Impact of leader-member exchange on innovative work behavior : role of employee-based brand equity, humor, and humble leadership
Fatima, Afsheen
;
Nasir, Hafsa
;
Noor, Azeema Azeema
; …
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 90-105)
.
2022
Persistent link: https://www.econbiz.de/10013336146
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
6
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
7
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
8
Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 47-64)
.
2009
Persistent link: https://www.econbiz.de/10003856277
Saved in:
9
Interne Kommunikation zum Aufbau von Markenwissen bei den Mitarbeitern
Esch, Franz-Rudolf
;
Fischer, Alexander
;
Strödter, Kristina
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003856359
Saved in:
10
Ein sozialpsychologischer Erklärungsansatz von Brand Behavior
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 47-64)
.
2008
Persistent link: https://www.econbiz.de/10003599822
Saved in:
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