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~person:"Alizadeh, Ali"
~person:"Bauer, Christine"
~person:"Gupta, Sunil"
~person:"Pourazad, Naser"
~subject:"Marktforschung"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Marktforschung
Online-Marketing
Internet marketing
6
Mobile Anwendung
6
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3
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3
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3
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Alizadeh, Ali
Bauer, Christine
Gupta, Sunil
Pourazad, Naser
Michaelidou, Nina
3
Moro, Sérgio
3
Ramos, Ricardo F.
3
Rita, Paulo
3
Stocchi, Lara
3
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2
Chung, Henry F. L.
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2
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1
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing management : MM
1
Journal of the Academy of Marketing Science
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
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ECONIS (ZBW)
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1
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
2
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
3
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
4
Location-based advertising on mobile devices : a literature review and analysis
Bauer, Christine
;
Strauss, Christine
- In:
Management review quarterly : systematic literature …
66
(
2016
)
3
,
pp. 159-194
Persistent link: https://www.econbiz.de/10011618173
Saved in:
5
App schlägt Anzeige
Gupta, Sunil
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
4
,
pp. 42-48
Persistent link: https://www.econbiz.de/10009722356
Saved in:
6
For mobile devices, think apps, not ads
Gupta, Sunil
- In:
Harvard business review : HBR
91
(
2013
)
3
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009724081
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