Location-based advertising on mobile devices : a literature review and analysis
Year of publication: |
2016
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Authors: | Bauer, Christine ; Strauss, Christine |
Published in: |
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies. - [Berlin] : Springer, ISSN 2198-1620, ZDB-ID 2762850-4. - Vol. 66.2016, 3, p. 159-194
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Subject: | Location-based advertising | Location-based marketing | Targeting | Mobile device | Adaptive advertising | Werbung | Advertising | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
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