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~person:"Allora, Ralph"
~person:"Gopalakrishna, Srinath"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Marketing"
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Consumer behaviour
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Allora, Ralph
Gopalakrishna, Srinath
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5
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5
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Journal of business research : JBR
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion
Gopalakrishna, Srinath
;
Crecelius, Andrew T.
;
Patil, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 916-926
Persistent link: https://www.econbiz.de/10013325729
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2
Customer value impact of sales contests
Garrett, Jason
;
Gopalakrishna, Srinath
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 775-786
Persistent link: https://www.econbiz.de/10008779085
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3
Winning sales letters - from prospect to close
Allora, Ralph
-
2009
Persistent link: https://www.econbiz.de/10003816400
Saved in:
4
Integrated marketing communications at the marketing-sales interface ; Report No. 06-102
Smith, Timothy M.
;
Gopalakrishna, Srinath
;
Chatterjee, …
- In:
MSI reports : working paper series
(
2006
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10003340369
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