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~person:"Alnuaimi, Azza"
~person:"Kröper, Madeleine"
~subject:"Home appliance industry"
~subject:"Produktentwicklung"
~type_genre:"Book section"
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation
,
(pp. 415-426)
.
2013
Persistent link: https://www.econbiz.de/10010246306
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Haier : beat the heat
Michael, Ian
;
AlQassimi, Sarah
;
Ketait, Meerah
; …
-
2012
Persistent link: https://www.econbiz.de/10011456285
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