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~person:"Alon, Ilan"
~person:"Boone, Louis E."
~person:"Cannon, Joseph P."
~person:"Leonidou, Leonidas C."
~person:"Sinkovics, Rudolf R."
~person:"Voeth, Markus"
~subject:"Theory"
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Search: subject_exact:"Globales Marketing"
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International marketing
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Internationales Marketing
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Alon, Ilan
Boone, Louis E.
Cannon, Joseph P.
Leonidou, Leonidas C.
Sinkovics, Rudolf R.
Voeth, Markus
Sander, Matthias
11
Meissner, Hans Günther
7
Berndt, Ralph
6
Fantapié Altobelli, Claudia
6
Backhaus, Klaus
5
Büschken, Joachim
5
Meffert, Heribert
5
Müller, Stefan
5
Schramm-Klein, Hanna
5
Swoboda, Bernhard
5
Zentes, Joachim
5
Hünerberg, Reinhard
4
Johansson, Johny K.
4
Keegan, Warren J.
4
Kotabe, Masaaki
4
McCarthy, Edmund Jerome
4
Mooij, Marieke K. de
4
Perreault, William D.
4
Bauer, Erich
3
Bolz, Joachim
3
Gelbrich, Katja
3
Helm, Roland
3
Helsen, Kristiaan
3
Hildebrandt, Lutz
3
Horstmann, Ignatius J.
3
Hüttner, Manfred
3
Markusen, James R.
3
Mattas, Konstadinos A.
3
Papadopoulos, Nicolas G.
3
Pausenberger, Ehrenfried
3
Samiee, Saeed
3
Streich, Michael
3
Ahsen, Anette von
2
Arnould, Eric J.
2
Bolten, Jürgen
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Breitschuh, Jürgen
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Challenges and solutions for international marketing management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
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ECONIS (ZBW)
14
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1
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
2
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
3
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
4
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
5
Principles of contemporary marketing
Kurtz, David L.
-
2008
-
Intern. student ed
Persistent link: https://www.econbiz.de/10013485443
Saved in:
6
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
McKee, David L.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10002193677
Saved in:
7
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
8
Contemporary marketing
Boone, Louis E.
;
Kurtz, David L.
-
2002
-
[2002 ed.]
Persistent link: https://www.econbiz.de/10001616372
Saved in:
9
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
10
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
MacKee, David
- In:
Foreign trade review : quarterly journal of Indian …
35
(
2000
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001541072
Saved in:
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