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~person:"Alonso Dos Santos, Manuel"
~person:"Hudetz, Kai"
~person:"Ozuem, Wilson"
~subject:"Dienstleistungssektor"
~subject:"Marketingmanagement"
~subject:"Social Web"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Dienstleistungssektor
Marketingmanagement
Social Web
Social web
9
Deutschland
8
Germany
8
E-commerce
6
Electronic Commerce
6
Internet
6
Beziehungsmarketing
5
Relationship marketing
5
Luxury goods
4
Luxusgüter
4
Marketing management
4
Online retailing
4
Online-Handel
4
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Alonso Dos Santos, Manuel
Hudetz, Kai
Ozuem, Wilson
Büttgen, Marion
10
Möslein, Kathrin
10
Hai-Jew, Shalin
9
Kirchhoff, Sabine
9
Ratten, Vanessa
8
Adeola, Ogechi
7
Di Virgilio, Francesca
7
Dölling, Steffen
7
Fantapié Altobelli, Claudia
7
Füller, Johann
7
Kollmann, Tobias
7
Möhlenbruch, Dirk
7
Wiedmann, Klaus-Peter
7
Bauer, Hans H.
6
Camilleri, Mark Anthony
6
Hinson, Robert
6
Klamma, Ralf
6
Korflesch, Harald F. O. von
6
Krcmar, Helmut
6
Michelis, Daniel
6
Ferri, Fernando
5
Grifoni, Patrizia
5
Hennigs, Nadine
5
Langner, Sascha
5
Leimeister, Jan Marco
5
Manzoor, Amir
5
Meckel, Miriam
5
Uhl, Axel
5
Walsh, Gianfranco
5
Wirtz, Bernd W.
5
Bartl, Michael
4
Blumauer, Andreas
4
Buhse, Willms
4
Bullinger-Hoffmann, Angelika C.
4
Burmann, Christoph
4
Cao, Yiwei
4
Conruyt, Noe͏̈l
4
Constantinides, Efthymios
4
Coombs, W. Timothy
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Computer-mediated marketing strategies : social media and online brand communities
5
E-Commerce im Handel : Status quo und Perspektiven
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Leveraging computer-mediated marketing environments
1
Marketing in the cyber era : strategies and emerging trends
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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ECONIS (ZBW)
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1
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
2
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
3
Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
Saved in:
4
Social media and social identity in the millennial generation
Helal, Guida
;
Ozuem, Wilson
- In:
Leveraging computer-mediated marketing environments
,
(pp. 43-82)
.
2019
Persistent link: https://www.econbiz.de/10011971232
Saved in:
5
Facets and dimensions of online social gambling : refining tools for marketing communications
Prasad, Jason
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 271-302)
.
2015
Persistent link: https://www.econbiz.de/10010481697
Saved in:
6
Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
7
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
8
Social media and SMEs in transition countries
Azemi, Yllka
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 114-133)
.
2015
Persistent link: https://www.econbiz.de/10010481707
Saved in:
9
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
10
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
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