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~person:"Alonso Dos Santos, Manuel"
~person:"Hudetz, Kai"
~person:"Ratten, Vanessa"
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Developing digital marketing : relationship perspectives
4
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
E-Commerce im Handel : Status quo und Perspektiven
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1
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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2
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
Saved in:
5
Sport marketing : cyber strategis for clubs and events
Alonso Dos Santos, Manuel
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 177-189)
.
2014
Persistent link: https://www.econbiz.de/10010241429
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6
Luxusmarken im Zeitalter des Web 2.0 : Herausforderungen und Gestaltungsperspektiven für das Marketingmanagement
Wiedmann, Klaus-Peter
;
Klarmann, Christiane
;
Hennigs, Nadine
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 77-96)
.
2011
Persistent link: https://www.econbiz.de/10009241348
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7
Kundenbindung über das
Internet
Wilke, Kai
;
Duscha, Andreas
;
Hudetz, Kai
- In:
E-Commerce im Handel : Status quo und Perspektiven
,
(pp. 101-133)
.
2005
Persistent link: https://www.econbiz.de/10002721063
Saved in:
8
Strategisches E-Commerce-Marketing
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
;
Buxel, Holger
-
2001
Persistent link: https://www.econbiz.de/10001578769
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