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~person:"Alpert, Frank"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type_genre:"Interview"
~type_genre:"Reprint"
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Brand management
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Alpert, Frank
Keller, Kevin Lane
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Brand management ; Vol. 4
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ECONIS (ZBW)
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An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
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