An application of Keller's brand equity model in a B2B context
Year of publication: |
2010
|
---|---|
Authors: | Kuhn, Kerri-Ann L. ; Alpert, Frank ; Pope, Nigel K. Ll. |
Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 221-244
|
Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method | Befragung | Interview |
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